kill me heal me
“规模效应+高端破局”看北京越野的“量价棋局”_我的网站
一 | 2026年的中国汽车市场，市场竞争依然激烈，新能源乘用车国内销量占比持续提升，智能化融合升级不断释放产业活力，催生了更多新突破。而在硬派越野赛道，结构性增长的故事仍在书写。
The Embassy of the Republic of Colombia in China hosted a colloquium with Héctor Abad Faciolince, a Colombian novelist, writer and journalist. The writer shared on Tuesday his growth journey from a journalist to achieve his dream as a writer, his observation of the Colombian society and his impression about the changes in China.
In a fully packed hall, Minister Plenipotentiary Jose Fernando Bermúdez Cendales said in his opening remarks that the event is part of an initiative to bring Colombian culture closer to the Chinese public while simultaneously creating new spaces for dialogue and exchange between the two countries.
Bermúdez said that Abad's visit to China offers a particularly valuable opportunity to showcase the richness of our literature and to strengthen the cultural and human bridges connecting Colombia and China.
The session, chaired by Santiago Gamboa, writer and minister counselor of the Colombian Embassy, focused on the career and body of work of Abad and in particular, El olvido que seremos (Oblivion: A Memoir).
Abad's book is a seminal work of contemporary Colombian literature in which personal and family memory engage deeply with Colombia's recent history. Its translation into Chinese allows this story to reach new readers and represents an extraordinary opportunity to bring both societies closer together through literature, per some commentators.
"We hope this gathering will be an open conversation among cultures, readers, and experiences, and a new expression of the friendship that Colombia and China continue to build," said Bermúdez.
Abad, one of the most important voices in contemporary Latin American literature, shared with the Global Times that this is his second trip in China. The last time he visited the country was two decades ago.
This time, in his eyes, China has changed a lot. In many ways, the country stands for the future of the world.
Abad said he is surprised to see how much Chinese people are depending on the electric devices and network to communicate in a virtual world, and said that he felt "like an alien."
Talking about his interaction with readers in Shanghai, Abad smiled, saying that the readers selected some phrases from his book and asked him to write down as part of the autography and signature for them.
In his book, El Olvido Que Seremos (The Oblivion We Will Be), which is acclaimed as a "love letter from a son to his father," is not only a deeply affectionate look back at familial bonds but also a courageous attempt to defy oblivion.
Rooted in true events, The Oblivion We Will Be chronicles the life of his own father. Abad noted that his father was killed in August 1987 - nearly forty years ago.
In the Western literary tradition, a father is often portrayed as a distant or even negative figure. His father, however, was "totally different - a man of love and deep sense of responsibility in both the public sphere and his family life."
Such image of a benevolent, non-authoritarian father has impressed his Chinese readers as well, he said.
As a physician, Abad's father dedicated his life to addressing fundamental issues affecting people's well-being, such as drinking water quality and public health, steadfast in the belief that the world could be made better through action.
Abad's work addresses themes such as memory, violence, inequality, and the human condition, deeply marked by the murder of his father, an event that inspired his most iconic book, The Oblivion We Will Be was published in Chinese by Writer's Publishing House in Beijing in July.
。2026年上半年，方盒子硬派越野赛道延续扩容趋势，零售量同比涨幅接近70%，25万元以上中高端越野车型销量增速大幅跑赢大盘。正是在这一背景之下，北京越野以三条产品线、三个价格带、三种市场定位，构建起“以量博利、以价提质”的发展模型——而这一模型，正在从战略构想走向财报验证。十五万台下线：规模效应的分水岭今年6月12日，北汽株洲超级工厂，BJ30旅行家第15万台整车驶下生产线。这个数字的意义远不止于一个销量里程碑。对于任何一款车型而言，15万台的累计产量意味着前期高昂的研发投入与产线固定成本已得到充分分摊，单车边际成本进入明确的下行通道。BJ30旅行家自2024年上市以来，已成为中国轻越野SUV品类中最快达成15万台整车下线的车型。2026年7月，该车型单月斩获8093台销量，连续两个月销量突破8000台，同比提升82%。规模的持续放大，带来的是采购议价能力的提升、产线节拍效率的优化、以及零部件供应体系的成熟——这些隐性红利正在逐步转化为利润空间的实质性改善。在规模效应的支撑下，价格工具的运用不再以牺牲利润为代价，而是转化为市场份额的进一步提升。
二 | BJ30所扮演的角色，正是整个模型中那个“以量博利”的利润底盘。泰钽700：品牌天花板的上移与高端溢价的兑现如果说BJ30和BJ40解决的是当下，那么泰钽700解决的则是未来。7月21日，北京越野在北京雁栖湖正式发布全新豪华越野品牌“泰钽”，首款车型泰钽700同步开启预售，起售价29.98万元。这是北京越野品牌向上突破的关键一役，其战略意义远超一款新车的范畴。当下的高端越野市场正处在一个结构性窗口期。
三 | 2026年上半年，25万元以上中高端越野车型销量增速大幅跑赢大盘。
四 | 自主品牌高端产品多集中于30万至40万元区间，改变了原有的市场格局。与此同时，越野产业已完成机械越野（1.0）、新能源越野（2.0）两个发展阶段，整体进入智能越野3.0时代。但相比而言，高阶智能辅助驾驶在越野市场的渗透率仍然不高，豪华、智能、专业越野三合一的成熟产品仍存在市场缺口。
五 | 这意味着，谁能在30万至40万元价格带率先完成“豪华+智能+越野”的产品定义，谁就有望占据这一轮高端越野竞赛的先发优势。泰钽品牌选择了独特的表达路径——“军工基因传承+中式豪华表达”。这种差异化定位，精准切入了国产硬派越野高端升级的空白赛道。在产品定义上，泰钽700同样不走寻常路。它不是传统意义上只追求极限路况通过能力的“纯硬派越野”，而是定位为面向中高端商务人群的“豪华商务越野”——以大梁、全地形能力和脱困配置保证“到达”，以华为高阶智驾、豪华座舱、舒适配置服务城市通勤、商务接待及长途旅行。这种“可城、可野、可商”的复合型产品定义，恰恰契合了当下消费者对越野车的多重需求——城市代步、长途穿越、商务接待缺一不可。
六 | 泰钽700最具行业标杆意义的一点，在于其智能驾驶系统的打造方式。
七 | 北京越野并非简单外购一套通用智驾方案，而是携手华为乾崑智驾进行深度共创——将百万公里越野实测数据、68年深厚技术底蕴与华为的领先算法深度融合，为泰钽700量身打造出真正的“智能越野大脑”。发布会上，“北京越野×华为引望联合越野中心”正式挂牌，双方将围绕智能越野技术开展长期协同研发。
八 | 这种深度共创模式具有天然的融合发展优势。从行业视角来看，泰钽700的推出不仅补全了北京越野从15万级（BJ30）到40万级（泰钽700）的完整价格带覆盖，更重要的是，它承载着品牌天花板整体上移的战略使命。一旦在高端市场站稳脚跟，整个产品矩阵的定价权与品牌溢价能力都将获得系统性提升——届时，BJ40增程和BJ30都将受益于品牌整体价值的抬升，形成“高端牵引中低端”的良性循环。三条产品线、三个价格带、三种市场定位，共同构成了北京越野“以量博利、以价提质”的发展模型。底层是BJ30的规模化放量——15万台下线带来的边际成本改善与市场份额扩张，夯实利润底盘；中层是BJ40增程的放量——增程版本占比持续提升带来的单车均价与利润率的结构性改善；顶层是泰钽700的高端预售——一旦高端市场站稳，品牌溢价能力将获得系统性提升。
九 | 这三个层次并非彼此孤立，而是相互赋能。BJ30的规模效应为品牌提供了稳定的现金流与利润支撑，使企业有能力在增程技术和智能驾驶上进行持续投入；BJ40增程的技术验证与市场培育，为增程技术在高价位车型上的应用积累了经验与口碑；泰钽700的高端化突破，则将反哺整个品牌的价值认知，让BJ40增程和BJ30在各自的价格带获得更强的定价权。当规模效应持续释放、高端溢价逐步兑现，北京越野正在一步一个脚印地实现向上突破。而在更宏观的层面上，从BJ30到BJ40增程再到泰钽700，北京越野的这条产品演进路径，恰恰折射出中国新能源越野产业从“规模扩张”到“价值提升”的转型逻辑。增程技术从15万级普及到40万级应用，越野车从“小众爱好”走向“大众消费”再走向“高端体验”——这条路径上的每一步，都在重新定义中国品牌在越野赛道上的新价值。
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